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HTC One vs the rest

Apple, Samsung, Blackberry, Nokia, Motorola, Sony, Ericsson, LG, Asus, Google Nexus, Huawei, ZTE, Lenovo, Yulong Coolpad, Pantech, BLU, Spice, Yezz, Verykool, Gigabyte, Karbonn, Vertu, Plum… and there are many more cellphone brands that the HTC One has to compete with.

There is room for all in this big market: worldwide almost 4 billions people use more than 6 billion mobile connections (average 1.83 cellphones per user).  But it is a brand’s share of the pie that is at stake. 

Consumer demands change constantly and markets shift. We have seen how Samsung has taken market share away from Apple, how the once-mighty Nokia declined, and how Blackberry is struggling to keep head above water. It is tough out there!

HTC believes it has what it takes to survive in the mobile phone jungle. And, judging from reviews on the new HTC One Android-based smartphone, many seem to agree. Wired’s Alexandra Chang raved about the HTC One UltraPixels:

“We took the HTC One out to a dimly-lit restaurant and it produced far better, and cleaner, images that the Samsung Galaxy SIII we had with us. The HTC One’s photos were much clearer, and you could plainly see everyone in them.”

The HTC One (left) photo compared to the Samsung Galaxy S III (right) in a dimly lit restaurant setting. Photo: Alex Washburn/Wired

The HTC One (left) photo compared to the Samsung Galaxy S III (right) in a dimly lit restaurant setting. Photo: Alex Washburn/Wired

Chang was also impressed with the video features:

“This is by far the most useful addition to a smartphone camera. You can return to a video and literally scroll through the images, select one and save it to your camera roll or share it. Instead of pulling a low-res screenshot, you can pull a full-res photo of the exact moment you want.”

The HTC One range is not new; it was launched in 2012 with the V, S ans X models, the One X becoming Engadget’s favourite handset of the year. Yet, the X was unsuccessful, proving how finicky the smartphone market is. HTC hope to rectify the situation with the successor to the One X, the HTC One.

HTC One reviews

Of the new model, Engadget calls it “a fine piece of kit.” PhoneArena thinks it “A Jet Li of a smartphone.” PCMag’s Alex Colon says it has “the densest, most colorful screen I’ve ever seen.” GSM Arena find it “very likable.” arstechnica’s Casy Johnston had some issues with the BlinkFeed feature, being of the opinion that the HTC One is “a powerful phone that may not be for power users.” Cnet’ Senior Editor Brian Bennett is also concerned about the BlinkFeed but feels that HTC might have a winner on their hands. And the influential dpreview boldly posts the question, “HTC One: Is it the ultimate camera phone?

Ultimately, the market – or marketing – will decide the fate of the One. One thing’s for sure: the HTC One is one heck of a good-looking phone.

HTC One

HTC One quick specs:

Android 4.1.2 Jelly Bean
4.7 inch, 1080p full-HD screen
1.7 GHz Qualcomm Snapdragon S4 quad-core processor
4.0MP camera with F2.0 lens and optical image stabilization
2GB RAM
32GB and 64GB memory configurations, but 64GB won’t be available in all markets
No Micro SD slot, but free 25GB cloud storage on Dropbox that can be automatically synced over Wi-Fi/mobile
2300 mAh battery (larger than One X+) with improved power management
HTC Boom Sound front-facing stereo speakers and stereo mics
HTC Sense TV built-in universal IR remote-control function

22/02/2013. Category: Gadgets. Topic: , .

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