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Facebook Graph Search vs Google

Let’s be honest, Facebook search sucks. Always has. But now that they’ve introduced their new search engine, Graph Search, they promise you will find what you’re looking for. Time will tell.

What you can be sure of for now is that their arch rival, Google, is having a very close look at developments. After all, Facebook has more than 1 billion users, stores more than 240 billion photographs and has more than a trillion connections. 

Yes, in comparison, Google has indexed more than 30 trillion web pages and handles 100 billion queries per month but Facebook has a name and a number to each of their queries… and that is where the big dough rises into lovely loaves.

Search is search

Quoting from Search Engine Land, Facebook claims –

Graph Search and web search are very different. Web search is designed to take a set of keywords (for example: “hip hop”) and provide the best possible results that match those keywords. With Graph Search you combine phrases (for example: “my friends in New York who like Jay-Z”) to get that set of people, places, photos or other content that’s been shared on Facebook. We believe they have very different uses.

Don’t know about you but from the above I can’t tell the difference between Graph Search and a web search. And if it is, it will particularly be less so when (not if) Facebook partners with Bing for search results.

Facebook-GoogleIf Graph Search works as it is intended it might just close the gap between the two boasting giants – each with their own privacy issues, it might be added. Facebook is catching up on Google in the fastest growing search market, mobile phones. And since Facebook has added free calling feature for iPhones (US only at the moment) the do-no-evil monkey will have to pull some sort of trick to prevent the see-no-evil monkey from getting the cream of the crop. (And buying Twitter won’t be enough.)

A more effective search engine on Facebook will be good for the billion or so chatting fans. Especially for those who love to search what others are saying about them. In the hope to make themselves feel better they’ll click more on those well-paying beauty product ads.

28/01/2013. Category: Media. Topic: .

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