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The dogs strike back

Volkswagen’s award-winning TV commercial “The Force” was a big hit on the 2011 Big Game, going viral with more than 50 million views. It wasn’t going to be easy to match that success but Volkswagen’s ad agency, Deutsch LA, struck back during the 2012 Super Bowl ad break with “The Bark Side” featuring dogs barking the Imperial March.

The dog ad was a big hit, with more bite any other 2012 Super Bowl ad. Then, capitalizing on combining the concept of both ads – the Starwars character and the canines – Volkswagen’s “The dog strikes back” became another (very cute) TV commercial viral video. 

Here are the 3 Volkswagen TV commercials:




“The dog strikes back” stars Bolt, a 3-year-old St Bernard/Australian Shepherd cross.

And here’s his story:


13/06/2012. Category: Wheels. Topic: , .

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